September 2009 Archives

The above is Dr. Dre's new commercial for Dr. Pepper. It's fine for what it is, but I think we can agree that it doesn't use Dr. Dre to his full potential. I took the liberty of writing some new treatments for Dre/Pepper commercials, most of which are quite Xplosive.

* * *

Snoop and Dre are at an outdoor barbecue in Compton. G-Funk music plays, we see ribs on the grill, and Snoop opens a large refrigerator to reveal that it's full of frosty 40-ounce bottles of Dr. Pepper. Also, Warren G is there playing volleyball. He undoes this girl's top, and then Snoop and Dre blast her with bottles of Dr. Pepper. At first she's mad, but then some of the Dr. Pepper gets sprayed in her mouth, and she says, "Wow, I can taste all 23 flavors." Dre smiles and says, "Ain't nuthin' but a P thang."

* * *

Eminem is drinking a 20-ounce bottle of Dr. Pepper when Dre comes in with a letter from Eminem's biggest fan, Sam. As he reads the letter, we see flashbacks of the fan chugging Mountain Dew and suffering from cavities, then getting on a sugar high and playing extreme sports all crazy. The whole time, Dido is singing that Diet Dr. Pepper is not so bad, not so bad. Eminem writes back and tells the guy that he should switch to Dr. Pepper, while Dre nods knowingly. Eminem explains that he had a fan who drank so much Mountain Dew, he slipped into a diabetic coma and died - and his name was Sam, too. Then we realize, OH SHIT IT'S THE SAME GUY! Dre shakes his head and says, "Damn," then he and Eminem solemnly pour Dr. Pepper on the ground.

* * *

Rapper "Sleazy-E", in soda deliveryman uniform, is building a Sierra Mist display in a supermarket with a Muzak version of George Clinton's "Atomic Dog" playing in the background. Suddenly, a shadow appears over Sleazy-E and the regular song kicks in. It's Snoop and Dre! Snoop says, "Bow wow wow yippy yo yippy yay, Dr. Pepper's in the motherfuckin' house!" Dre knocks over the display, swinging a two-liter of Dr. Pepper like a club. Sleazy-E tries to run away, visibly wetting his pants in fear, but Snoop and Dre are too fast for him. Snoop pins his arms, and Dre forces a bottle of Dr. Pepper into his mouth, saying, "Gap teeth in your mouth, so my two-liter's got to fit." Sleazy-E struggles, but as he drinks the Dr. Pepper, his Jheri curl hairstyle softens, and his appearance morphs, and by the time the bottle is empty, it's Tupac! (played by an impostor) Tupac opens his eyes and says, "Like California - DR. PEPPER knows how to party."

* * *

Dr. Dre is sitting in his low rider, hitting the switches and activating the hydraulics. The camera pulls back to reveal that Dre is not actually on the streets, but rather in a very fancy garage. A uniformed butler walks up and brings Dre a tray, upon which sits a bowl of caviar, a Cuban cigar, and a crystal carafe full of Dr. Pepper. The servant opens the garage door to reveal that Dre's house is overlooking a white sand beach, and four more servants enter to fan Dre with palm leaves as he sips his Dr. Pepper. Dre's servant puts a match to a hundred dollar bill, and Dre uses the flaming bill to light his cigar. Then Dre says, "Dr. Pepper has 23 flavors. That's one for every million dollars I make in a month." Also you can see a really nice set of golf clubs in the back seat behind Dre.

* * *
Dr. Dre strides through a Dr. Pepper bottling plant with "Still D.R.E." playing behind him. "I'm representing for the Peppers all across the world," Dre says, slamming a lever that releases a torrent of cans. "Still hitting the taste buds with 23 flavors," he says, hopping onto a forklift. Dre opens a can of Dr. Pepper and takes a long gulp. "And I still got love for the sweets. It's the D-R-P."

* * *

(This one is a synergistic effort with the new ABC drama Flash Forward). Two FBI agents stand on an overpass, looking down at a freeway strewn with wrecked cars. Their faces show disbelief, and extreme thirst. "I've never seen such destruction," says the first agent. "You mean to tell me that for two minutes and seventeen seconds, everyone on Earth just...?"

"Forgot about Dre. Yes. And just look what happened," answers the second agent.

"Even the survivors...they're moving their lips, but nothing comes out but a bunch of gibberish."

They look behind them to see a helicopter landing. At the controls is Dr. Dre. He hops out and jogs over, arms full of Dr. Pepper bottles.

"We thought you were dead, Dre!" exclaims the first agent.

"No, I've been in a lab with a pen and a pad, trying to get these damn flavors off," Dre answers, tossing a 20-ounce bottle to each agent. They chug mightily, and sigh.

"Dre, you'll never be forgotten again," says the second agent.

"And neither will Dr. Pepper," answers Dre.

* * *

There's a crowd of hos assembled in the waiting area of the emergency room. Dre is wearing a doctor coat, a stethoscope and one of those headbands with a mirror on it. Eventually there's some line about chronic dehydration.

* * *

Dre is home watching the movie Soul Plane on a massive plasma-screen television. We see Dre's face, intercut with a montage of Snoop Dogg's performance as the captain of the Soul Plane. Dre looks offended, and progressively more disappointed and disgusted. He picks up his cell phone and calls his agent. "Tell Dr. Pepper I'll do it," he says. "There's worse ways to sell out than doing a soda commercial." Dre turns off the television and sits alone in the darkness for the next fifteen seconds. It's hard to tell for sure, but it's possible that Dre is weeping.

my chimichanga restaurant


It has long been my dream to open a chimichanga-only restaurant. Not just a restaurant that specializes in chimichangas, but an all-chimichanga, all-the-time kind of establishment. I'd call it the "Chimnasium."

The whole menu is just chimichangas. Daily special? It's a chimichanga. Salads? The closest thing we have is a chimichanga with romaine lettuce inside. Appetizers? A tiny plate of chimichangas will do a lot to whet your appetite. Kids menu? 2/3-size chimichangas. Maybe they can get a burger and fries, but that burger will be wrapped in a tortilla - along with the french fries - and deep-fried. Soup? We can't really explain how, but that soup is inside the chimichanga. Sorry, trade secret, fellas. Dessert? Have you heard of the Choco Taco? Try the Baklava Chimichanga on for size. (Hint: The phyllo dough is deep-fried, and there's more refried beans than most Greek pastry chefs would use.)

But you're really depriving yourself if you don't order off of the main chimichanga menu. Here's a partial rundown of what's out there for you:

Chimi Hendrix: Served on fire. Warning: After eating the Chimi Hendrix, be careful not to choke on your own vomit.

Chimi Rollins: Leads off the menu, speeds through your digestive system.

Chimi Stewart: Filling consists of a giant chunks of rabbit, and it's garnished with Zuzu's petals. Honestly, this item might make you wish you'd never been born.

Chimi Hoffa: A fried chorizo burrito, buried under cheese, sour cream, guacamole, jalapenos, mole sauce, and three feet of concrete. Half-price for Teamsters. We will do our best to get the Chimi Hoffa into concession stands at Giants Stadium.

Lady Chimichangaga: Bizarre in appearance - some might say a little gross - but this item inexplicably enjoys massive popularity.

Chimi Crack Corn: The burrito is stuffed with undercooked corn, but sprinkled with crack, so you won't care.

Chimi Fallon: The chef keeps cracking up at his own jokes while preparing the burrito, so the end result is sloppy and unpredictable. Full of baloney. Not a smart late-night option.

Jules et Chim: Fried burrito filled with escargot, brie, and ennui.

Chimi Dean: A sausage burrito. Not to be confused with the Chimi Leans, which are filled with tofu and olestra.

Chimi Olson: Has a subservient, homoerotic relationship with the Superman chimichanga.

Chimi Breslin: Instead of being deep-fried, it's hard-boiled.

Chim Chimmenny: Bangers and mash and refried beans. Served by a waiter who does a terrible British accent.

Chimi Durante: Warning - this salsa is hot-cha-cha-cha.

A chimi joke about your mama that you might not like: She thought "nacho cheese" was cheese you stole off another diner's plate. Also, I heard she was a 'Frisco dyke.

Chimi Eat World: Item was more popular back in 2002. Only memorable part is the middle.

Chimi Chimi Cocoa Puff, Chimi Chimi Rah: Burrito goes down down baby, down down the roller coaster. Served with a biscuit - a Triscuit. Eating this will make you feel like you've been socked in the stomach three times.

Chimi hat: Much like using a condom, simply eating this condom after sex with prevent 99% of unwanted pregnancies. The tortilla has a reservoir tip.

Chim Crowichanga: Black beans are served separately.

Chimijenga: Remove just one ingredient, and the whole thing falls apart.

I will be accepting applications from investors, as well as dinner reservations, starting now. And if any Top Chef champion chefs are interested in jumping on board, you know how to reach me.

"Joey Devine Is A Superstar" is happening tonight at the Dark Room. It's an exciting monthly showcase dedicated to standup comedy, videos, and advancing the cause of Joey Devine's superstardom. Last month, Joey debuted an ambitiously-titled feature called "The Movie Game". Comics draw two actors from one hat and a genre from another at the start of the show, then have until the end of the show to write and deliver a movie pitch involving those elements. Let's take a look at last month's participants and the blockbuster ideas they came up with.

Joey Devine
Actors: Al Pacino and Anthony Hopkins
Genre: Oscar bait drama

Pitch: In Castro!, Al Pacino plays 60-year-old Fidel Castro, and Anthony Hopkins plays 70-year-old Fidel Castro. 70-year-old Castro has to travel through time to warn 60-year-old Castro about the exploding cigars that JFK sent through the space-time continuum.

Sean Keane
Actors: Tom Cruise and Antonio Banderas
Genre: Sexy movie

Pitch: Tom Cruise plays Bill Yards, a legendary pool hustler who wants to learn to dance. Antonio Banderas is Juan Momento, a Spanish salsa instructor who needs to win a billiards tournament to avoid being deported. In a series of tender scenes, Cruise teaches Banderas how to play pool, and Banderas teaches Cruise how to have anal sex. The movie is called Corner Pocket.

Julien Rodriguez
Actors: Shaquille O'Neal and Robin Williams
Genre: Buddy movie

Pitch: You Got Served 2: Tall Order
Barack "Brickfeet" Sharpton (Shaq) is a waiter by day, aspiring Chris Brown backup dancer by night. Dallas Raines (Robin Williams) is a post-op transgender man who was once a Rockette dancer in NY. He comes out of retirement to teach Sharpton the art of dance. It's basically You Got Served meets Finding Forrester meets My Giant.

Chris Thayer (had two pitches,; I can't remember the other one)
Actors: Vin Diesel and John Cusack
Genre: Romantic comedy

Pitch: Vin Diesel plays a homophobic operator, whose world is changed when he gets stuck with World Blowjob Champion John Cusack. See the sparks fly in Going Down.

Nick Stargu, AKA "DJ Real" (The Winner)
Actors: Cedric the Entertainer and That Kid From Twilight
Genre: Horror movie

Pitch: The movie opens with That Kid From Twilight sitting in an electric chair. He stares at the camera, and says, "No more Mr. Nice guy." Then gets electrocuted. The next scene has Cedric the Entertainer buying a shirt with his girlfriend, but he's sick of buying clothes. But his girlfriend is like, "Come on baby, try this one on. Another shirt won't kill you." Except, this happens to be the same shirt that That Kid From Twilight wore when he was executed. And it will kill him. So the whole movie is him fighting this killer shirt. It's called, Clothes Call.

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