Since my previous, perhaps-too-hasty post, I have reconsidered my stance on BART and naming rights. I still think they could sell naming rights to different lines, but I think I was too quick to dismiss the possibility of getting sponsors for the individual stations. Tell me these wouldn't be great potential partnerships right here:
Land o' Lakes Merritt
Honda Civic Center
International Brotherhood of Electrical Workers Union City (Local 6)
Juicy Fruitvale
America West Oakland
Pleasant Hills Brothers Coffee
McDLT-Arthur (The Fremont/San Francisco side stays cool, while the Richmond/Pittsburgh-Bay Point side stays hot)
Roc-a-Ridge
M&M-barcadero
El Cerrito Del Taco
Nod.