When I see a movie trailer or poster, my most common reaction is, "That movie doesn't look very good. I sure won't be seeing that one." Sometimes, in the case of a movie like Big Momma's House or Little Man, I get a little excited for the possibility that it might well turn out to be the worst motion picture of all time. Rarely do I see a movie poster and think, "That's not actually a movie at all."
There is a big billboard for The Guardian near the Bay Bridge, right where Highway 101 meets 80. When I saw Ashton Kutcher's name alongside Kevin Costner's, I thought it was a joke. Given the ridiculousness of the pairing, my first thought was that it was an elaborate joke marketing campaign for our local independent newspaper, The San Francisco Bay Guardian.
This wasn't a particularly logical or plausible theory, but it seemed more likely than the idea that someone in Hollywood greenlighted a blockbuster film starring those two actors. It only became real to me when I caught the tail end of a television commercial for the movie. Yes, Kutcher and Costner were indeed teaming up.
However, when I saw the full trailer, it became less real once again. Because The Guardian is not just a Costner-Kutcher buddy action-adventure film, it's a Costner-Kutcher buddy action-adventure film about the Coast Guard. Can I really be sure we're not being punk'd on a previously unimagined scale?
Just for the record, that movie doesn't look very good. I sure won't be seeing that one.