There's a Whole Foods Market half a block from my office. Nearly everyone in the office goes there a lot, but we know it's expensive. Someone is sure to chirp, "More like Whole Paycheck!" when you walk back to the office with your groceries, which is a totally original thing to say. Whole Foods disputes that their prices are high. Here's a display I saw at the store:
In effect, that sign says, "Don't believe the 'Whole Paycheck' lie. Think for yourself." So I looked around until I saw a good example of their everyday prices. And here's what I saw outside:
Six ninety-nine for a hot dog. Even vendors at AT&T Park are shaking their heads in disbelief, while somewhere in Berkeley, a Top Dog employee feels a great disturbance in the force, as if a million jars of sauerkraut were all shattered at once. Would I ever buy a hot dog from Whole Foods? You can make up your own mind about that one.